IFBB Pro and Canadian Body Building Champion Mike Ferrer joins MOSHN as CFO – Chief Fitness Officer
For Immediate Release
IFBB Pro and Canadian Body Building Champion Mike Ferrer joins MOSHN as CFO – Chief Fitness Officer
Health Tech start-up focused on personalized, affordable fitness technology builds on roster of Ambassadors
TORONTO - July 23, 2021 -- MOSHN Life Tech is revolutionizing the at home fitness market, coupling powerful app integration with the value of connected health devices and a powerful community.
MOSHN.fit is pleased to announce that Mike Ferrer, a top ranked national level bodybuilder will be joining Argo’s GM, Michael ‘Pinball’ Clemons and 3X Paralympic Athlete, Josh Cassidy, as part of the executive team as the company’s Chief Fitness Officer.
With his notable experience in the fitness and body building world, Ferrer will help create awareness for the MOSHN.fit brand and drive specific strategic initiatives across wellness, global fitness events and related social causes.
“Mike has an intense passion and proven success in the world of fitness, bringing experience and depth to the MOSHN team. He competes in the all-natural category underscoring his focus on overall health and wellness”, says Adrian Capobianco, CEO MOSHN. “What’s more, he is a mentor, a coach and an inspiration to others around him, making him a great culture fit for our team at MOSHN.”
The personal fitness and health tech market is a huge opportunity that is currently dominated by a few very expensive players. MOSHN.fit is on a mission to provide affordable personalized fitness to the masses, leveraging technology and personalized content to create the most effective and supportive fitness alternative. MOSHN’s fitness model is different when compared to others in the market, uniquely combining smart hardware, content through a personalized app and 1-to-1 access to personal trainers.
“MOSHN has assembled a great team of experts and I’m pleased to join them,” says Mike Ferrer, Chief Fitness Officer at MOSHN.fit. “The app, wearable tech and eco-system really provides a unique offering and I’m excited to help raise awareness and share the news on what we’re doing together.”
You can download the MOSHN app for free here on iPhone and Android. For more info visit www.moshn.fit and check out @moshn.fit on Instagram/TikTok and MOSHN on Facebook.
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About MOSHN.fit
MOSHN.fit is a complete eco-system that empowers people to live a fit and healthy lifestyle through personalized affordable fitness. Our vision at MOSHN.fit is to make the world a healthier place through personalized fitness for all and enable members to live a healthier life.
MOSHN.fit users have access to tailored training content, both live and on-demand with personalized access to top coaches and trainers for premium members. Connecting MOSHN.fit proprietary wearable technology with the app allows users to track personal fitness progress, meet coaches, connect with friends, and live a healthier life through an affordable and easily accessible platform.
MOSHN.fit hardware and an app that enables coaches and trainers to connect to their existing community and meet new trainees while providing the ultimate fitness experience for their followers. Combining data and the MOSHN.fit CRM engine, trainers and coaches can lead live and on-demand fitness classes as well as build personalized fitness programs for premium members.